Dense commentary on social media, PR, marketing, advertising and branding.
Hrish Thota (known as @dhempe, on Twitter) gained something online today that is perhaps a world’s first for normal people on Twitter – he got himself a @fakedhempe. It really doesn’t matter who is behind this effort, but the point is simply…
In a Mashable piece about his take on the film ‘The Social Network’, Mark says this, We build products that 500 million people seeâ?¦ If 5 million people see a movie, it doesnâ??t really matter that much. That sounds massively incongruous coming…
Takeaways can be a fascinating thing – you read a blog post and your takeaway could be completely different from what the author may have intended it as! Molli Megasko’s post on Spin Sucks titled, ‘Steve Jobs Answers Emails‘ was set up…
It was almost 2 years back when I wrote about Shobhaa De’s using social media to promote her book, ‘Superstar India’, in this blog. Much has happened since…she’s even gone ahead and asked for the ban of Dabangg, of all things! But…
I don’t think anybody would even dream of disputing Maggi’s continuously amazing hold over the instant noodles market in India. I’ve been a Maggi fan ever since it was launched…or ever since I was born, whichever came first/later. I have even ‘interacted’…
Former Wipro’ite, Jessie Paul (now CEO of PaulWriter) has a post on Wipro’s tweetference. This is Wipro’s first ever tweetference and Jessie has addressed almost all relevant points that need to be mentioned in her post titled, ‘Wipro’s Tweetference – 5 Quick…
If you set aside e-commerce (online purchases), where the call to action (CTA, since I’m going to use it quite often) is reasonably straight forward (‘Add to shopping cart’, ‘Buy now’ etc.), consider how CTA has evolved over the years in mainstream…