Dense commentary on social media, PR, marketing, advertising and branding.
Seen the Mp3 experiment by Improv Everywhere? Here’s Mp3 experiment No. 7! Full marks for the way it has been conceptualized and executed – super impressed! And of course, the way it has been cataloged for promotion…like the video above! Or even…
Just 2 questions that literally popped out at me, while I was going through this morning’s newspaper (Times of India, page 2). First, see this advertisement/news for Lavasa (click on it for full version). See the footer notes in the bottom right….
Amit Agarwal has an interesting update in his blog – Chrome gets thumbs-up from Indiaâ??s Biggest Star – and goes on to explain how Amitabh Bachchan not only posed a Chrome-related (well, browser-related) question, but also praised Chrome specifically when the participant…
First, there was this mail. Now, that DOES look shady. The email ID is ‘members@jobs2.info’ and I am not a member of whatever-it-is. The display name of that email ID is ‘New Bike’! Why would anyone want to click on that link?…
I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…
Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…
I noticed this new TVC starring Sridevi, for Vanish fabric stain remover – it has a last shot with Sridevi seated in a largi’sh chair and uttering Mr. India’s iconic dialog by Amrish Puri – ‘Mogambo khush hua’. She may be referring…