Dense commentary on social media, PR, marketing, advertising and branding.
I have no legal knowledge to explore this topic, but let me offer a couple of points worth pondering. 1. A movie is vastly different from an advertisement A film is an obvious make-believe. People realize and understand that films are merely…
Despite the fact that DDB Opinionway’s survey covers just 1,642 Facebook ‘likers’, the results still throw up a lot of valid insights. Facebook and brands from DDB Here are the top 6 takeaways, in my perspective. 1. Top 3 sectors – causes…
I noticed this new TVC starring Sridevi, for Vanish fabric stain remover – it has a last shot with Sridevi seated in a largi’sh chair and uttering Mr. India’s iconic dialog by Amrish Puri – ‘Mogambo khush hua’. She may be referring…
As a voracious reader of OPEN magazine, I loved reading Avirook Sen’s long, multi-page piece on how he settled with his former employer, NewsX – that woe-ridden television news channel that now seems to be the most constructive of all, albeit with…
Noticed Oakley’s effort earlier today, via Frank Strong’s amplify and David Meerman Scott’s detailed post. They donated 35 sunglasses and the rescued miners came out of the hell hole wearing Oakleys. Quite appropriate, I agree, considering all they’ve seen is darkness, since…
While the administrative class in India seems to be interested in roping public participation to help them (Delhi Traffic Police’s Facebook initiative; Janaagraha’s I Paid A Bribe – and my take on both), here’s an unique and innovative effort by Greater Manchester…
Mashable says, ‘Gap Reverts to Original Logo After Social Media Backlash’. Isn’t that simply fan backlash? Or consumer backlash? People use social media as a mode to offer feedback since it is easy, scalable and spreadable. I wonder if Gap had any…