Dense commentary on social media, PR, marketing, advertising and branding.
A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…
Whenever I’m out and sit down somewhere, I consciously remove my wallet from the back pocket of my jeans (which is what I wear invariably, having completely given up wearing formal trousers since I quit full-time employment in 2018) and keep it…
Ryan Sullivan’s tweet, back in January 2020, when the world was a few months away from pandemic-infused chaos, has since been deleted. I had fish to it out using Internet Archive. Crux? Ryan had a printer he had paid for. The printer…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…
To be clear, competence is not THE only criterion for personal branding. To link competence as a prerequisite for personal branding is a failure of imagination. A recent article in the Financial Express, by ad industry veteran Ambi Parameswaran—also the author of…
We order fresh vegetables often via BigBasket’s BB Daily which allows us to place the order by night so that it can be delivered along with the milk in the morning. So, my wife and I decide on the food for the…
Year 2 of making this list! Here’s the list from 2021, for context. Let me reiterate: this list is not based on ad effectiveness. Effectiveness metrics, in whatever way it is measured, would be available only with the people who made the…