Dense commentary on social media, PR, marketing, advertising and branding.
I have written about regionalization and localization in advertising very often, particularly in the context of the use of local languages when it comes to local media and locally targeted advertising. A significant part of localization is also about understanding local nuances…
Have you seen the new ad for manscaping trimmers where a famous actor talks about how we treat our balls and how we should really treat our balls while removing unwanted hair in men’s nether regions? Did you assume I’m talking about…
I wouldn’t really care to buy Murukku from Haldiram’s considering the plethora of brands available in Bengaluru (including Coimbatore’s own A1 Chips brand murukku, among others like A2B, etc.) but when I stumbled onto a pack online recently by chance, my first…
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…
Back in August 2022, Braden Wallake, the CEO of social networking companies Hyper Social and Hyper Sphere, shared a LinkedIn post with a photo of him crying. The post was about the companies laying off people and it starts with, “This will…
Back in January 2018, Ogilvy had done an outstanding ad film for Asian Paints. It was called ‘Homes Not Showrooms’ and it followed an old father going around his son’s new home along with his grandson, trying to do something on the…
Andrew Benin is the 35-year-old chief executive and co-founder of Graza, an olive oil brand that comes in a squeezy tube (unlike bottles). He made news recently in the Wall Street Journal for an apology! Wall Street Journal, on January 14, 2023…