Dense commentary on social media, PR, marketing, advertising and branding.
Note: IndiGo HAS NOT launched any subscription package. That is a hypothetical point, made in the context of Uber’s new monthly pass subscription package in the US. Read on! Uber’s new subscription model, but only in some cities in US, as a…
So it looks like everyone is listening to us! That is, except the people that we really want to listen to us 🙂 This line of news reminded me of our earlier paranoia when email was new and fresh. We were told…
I stumbled on this web film by Tata Pravesh, a brand from Tata Steel that makes steel doors with wood finish and windows via an alumni Whatsapp group. Found out that it was conceptualized by J Walter Thompson, Kolkata and directed by…
AB InBev’s Brahma Beer (nothing to with the 4-faced Indian God) had recently come up with an idea called ‘Pay-per-beer’. Turns out that like pay-per-view, something not very popular in India yet, Brahma, in association with the Brazilian pay channel Globosat, added…
I first noticed that interesting Magicbricks ad in The Times of India Bangalore on July 14th. It had a man, named Ankur Suman, praising Magicbricks. No big deal, but his praise was framed, in the ad’s design, to make it look like…
I still remember the first pair of branded sneakers I got. It was from , which I recall being that generation of Indians’ Nike, Reebok and Adidas combined. I believe Action was the first sports shoes brand in India and this ad,…
PS: This is a marketing/communications perspective of the launch. Here’s the . Update – August 16, 2019:And finally, the empire strikes back! The big daddy of Indian biscuit empire fires the long-overdue salvo against Amul’s skirmish almost after a month! A sentence…