Dense commentary on social media, PR, marketing, advertising and branding.
Long before Patanjali went ballistic on all other brands operating out of India for not using Indian ingredients, there were quite a few brands that were ‘Indian’ even as per Patanjali’s definition and were producing really good products with Indian ingredients. Dabur…
This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…
This was originally published in . Personal branding is not equal to boasting ‘Personal branding’ is generally assumed to be a dicey topic. Many equate it with ‘boasting’. This perhaps stems from the Bhagavad Gita which has the famous line, “Karmanye Vadhikaraste…
Note: IndiGo HAS NOT launched any subscription package. That is a hypothetical point, made in the context of Uber’s new monthly pass subscription package in the US. Read on! Uber’s new subscription model, but only in some cities in US, as a…
So it looks like everyone is listening to us! That is, except the people that we really want to listen to us 🙂 This line of news reminded me of our earlier paranoia when email was new and fresh. We were told…
I stumbled on this web film by Tata Pravesh, a brand from Tata Steel that makes steel doors with wood finish and windows via an alumni Whatsapp group. Found out that it was conceptualized by J Walter Thompson, Kolkata and directed by…
AB InBev’s Brahma Beer (nothing to with the 4-faced Indian God) had recently come up with an idea called ‘Pay-per-beer’. Turns out that like pay-per-view, something not very popular in India yet, Brahma, in association with the Brazilian pay channel Globosat, added…