Be Social’s Delhi launch
There’s always a first time for everything in life and my first book’s first book launch was on Tuesday, in Gurgaon. And I was both thankful and happy that I was able to share the stage with Aditya Ghosh on this occasion….
Connecting Thomson (travel brand), Sentosa Singapore and Cinemark Argentina
Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…
Well-settled, smart and loving Zomato
I have written about brands cleverly using the newspaper classifieds section earlier. See Ogilvy Colombia’s very smart effort for their client (on LinkedIn). Closer home, here’s Zomato, the brand that’s always in the news one way or the other, using the matrimonial…
Always stand erect – 2019, 2016 and 2008
The condom brand Skyn recently entered the sexual medicine category by launching Arise, an erectile dysfunction (ED) pill. The product’s packaging was created by designer Jean-Baptiste Fastrez, through Skyn’s agency Sid Lee (Paris branch). The unique feature of the packaging is that…
BTS Purple Heart vs. Cadbury Dairy Milk Purple Heart!
Cadbury Dairy Milk’s latest campaign, for Friendship Day (4th August), is incredibly clever. The crux of the campaign is to flood the troller with purple hearts (till the trolling stops, as per the ad), but that’s not what makes it clever. Why…
Did you have a nourishing bath with kanaka taila today? I did!
Long before Patanjali went ballistic on all other brands operating out of India for not using Indian ingredients, there were quite a few brands that were ‘Indian’ even as per Patanjali’s definition and were producing really good products with Indian ingredients. Dabur…
Ambuja Cement’s ‘Chhat Pe Milte Hain’
This Ambuja Cement film came much before the Ford Figo Dilli Mohalla video I shared last week (on LinkedIn: ), but I saw it only now. The connecting thread between both films is that they have a non-living entity acting as the…