Dense commentary on social media, PR, marketing, advertising and branding.
Tide started this, . They paid NFL players and commentators to casually insert a Tide mention while they are speaking with the fellow team members or the audiences! Imagine hearing Virat Kohli and Dhoni chatting near the stumps and Kohli suddenly says,…
If you thought public urination is a big problem only in India, you’re mistaken. Apparently, it is a big enough problem even in Paris, France! SNCF (Société Nationale des Chemins de Fer français), France’s national state-owned railway company found this to be…
There’s always a first time for everything in life and my first book’s first book launch was on Tuesday, in Gurgaon. And I was both thankful and happy that I was able to share the stage with Aditya Ghosh on this occasion….
Ideas are just ideas. Across time and interpretation. Or is it? Thomson, the TUI Travel-owned travel brand, famously launched its Simon The Ogre ad film back in December 2013. The film was conceived by the agency BMB (Beattie McGuinness Bungay). Watch the…
I have written about brands cleverly using the newspaper classifieds section earlier. See Ogilvy Colombia’s very smart effort for their client (on LinkedIn). Closer home, here’s Zomato, the brand that’s always in the news one way or the other, using the matrimonial…
The condom brand Skyn recently entered the sexual medicine category by launching Arise, an erectile dysfunction (ED) pill. The product’s packaging was created by designer Jean-Baptiste Fastrez, through Skyn’s agency Sid Lee (Paris branch). The unique feature of the packaging is that…
Cadbury Dairy Milk’s latest campaign, for Friendship Day (4th August), is incredibly clever. The crux of the campaign is to flood the troller with purple hearts (till the trolling stops, as per the ad), but that’s not what makes it clever. Why…