Dense commentary on social media, PR, marketing, advertising and branding.
Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…
UPDATE: October 19, 2020: Another example – 10-year-old Vinusha from Chennai, on LinkedIn! ORIGINAL POST: I have written extensively in my book about prudent and purposeful use of social media. And in my mind, the target audience of the book is working…
I stumbled on RAW Pressery’s Almond Milk at a Star Bazaar near home recently. Now, I have no specific interest in almond milk but do know (registered in the back of my mind) about the range they have – unsweetened almond milk,…
Someone recently referred to me as ‘Renaissance man’ on email, while introducing me to someone else. I knew about the famous ‘Vitruvian man’ visual by Leonardo da Vinci, but had no clue about the actual meaning of that phrase and had to…
I have always wondered how it would be to be a DJ 🙂 Particularly when I see a DJ at a turntable in a pub/restaurant. In that context, this is an interesting idea by BBDO New York, for their client Bacardi. The…
I have gone through a long journey with my payments to Uber. I started with a credit card, then joined Paytm specifically for being able to use it on Uber, and have now moved using UPI-based payments on Uber. I dropped out…
I was watching something on TV along with my daughter when the Ariel washing powder ad appeared. It features Chefs Sanjeev Kapoor and Damodaran, and played in Hindi. At one point, Sanjeev Kapoor asks, ‘Who can remove these tough stains? Popular powder?…