Dense commentary on social media, PR, marketing, advertising and branding.
I have grown up liking and thinking positively about Dabur’s Pudin Hara, because my dad was, and is, a huge fan of the product. And the brand has been one of the early advertisers on TV, with the Doordarshan ads reiterating its…
You may have read the news about a mobile number being shown on screen in a film, and the hapless owner of that number being inundated with calls from complete strangers. Now, why do people bother calling a number they have no…
Fevicol’s new film is meant to commemorate 60 years of the brand in India. Let me start with the good. It is heartbreakingly beautifully made. The film’s U-shaped script is brilliant – starts with the sofa’s early days, moves to the latest…
Firstborn, a design and innovation agency has created the “Expedition Two70” experience for the Royal Caribbean, supposedly an augmented reality first-ever, a fully immersive AR built to function on a ship. It seems that traditional AR methods are designed for stable ground,…
This is from a Coimbatore-based restaurant called RHR. I visit Coimbatore often; stupendously good drive from Bengaluru. Will definitely visit this restaurant the next time. The message they have displayed, for their customers, is a classic nudge that would make Richard Thaler…
Last Thursday was a big opportunity for brands and agencies to showcase their creativity because 2 big occasions fell on the same day – Independence Day and Raksha Bandhan. The former is decidedly pan-Indian, and the latter, while being predominantly ‘North Indian’,…
UPDATE: October 19, 2020: Another example – 10-year-old Vinusha from Chennai, on LinkedIn! ORIGINAL POST: I have written extensively in my book about prudent and purposeful use of social media. And in my mind, the target audience of the book is working…