A programmatic print ad, courtesy QR code!
Back in 2010, I noticed a QR code in a Ford Figo print ad and wondered what it leads to. See: Today, The Economic Times Mumbai edition has a front-page ad by ITC Hotels that also has a QR code with the…
Ideas that unite the world
As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…
No Name, but exudes phenomenal attitude!
I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…
Amul Vs. all of India’s ‘butter cookies’ – a consumer’s perspective
I wrote earlier about Amul’s foray into the biscuits segment . This post is from the perspective of a normal consumer/user. After trying at a lot of nearby shops and online stores (out of stock in my regular – BigBasket), I finally…
Allen Solly’s TVC reused as a digital video asset – can it be made to ‘work’ harder?
Allen Solly Woman’s new campaign called #OwnYourShape was launched on August 23rd. I looked at the URL click numbers through the bitly link they had added across multiple platforms, particularly on YouTube, Facebook and Instagram, the 3 major platforms. Here are the…
The Smartphone Swiss Army Knife
There used to be many products that served us for a very long time, very well. Now, one single device—the smartphone—has made them redundant! For example, take the torch. I do have one at home but haven’t used it in many months/years….
Is Magicbricks scared of Tamil Nadu?
[ A lot more context on this theme: ] Magicbricks’ new national campaign (featuring Ayushmann Khurrana and Kriti Sanon) was launched with a multi-city print advertisement on August 26, 2019. Here’s the 2nd phase (follow-up), today. This is from The Times of…