OTT overdose
July 19, 2019Back in the 90s, when I was doing my UG in Salem, there used to be a Channel V program called Simply South, with Suchitra Pillai as the VJ. It was perhaps the only ‘national’ program on TV at that time that…
Social media marketing for women entrepreneurs – my talk for Women’s Web
July 18, 2019Last week, I spoke (part of my book promotion) at a gathering of (predominantly) women entrepreneurs on behalf of , a platform that empowers women with information on career, entrepreneurship, parenting, health, social issues and personal finances. The event was organized at…
A vermicelli brand’s foray into instant noodles!
July 17, 2019Anil (pronounced aNil, means squirrel, in Tamil) is one of the oldest, most recognized vermicelli brands in Tamil Nadu (besides other brands like Savorit and Bambino). Anil Semiya has been advertising its products in local Tamil TV for a very long time,…
The trampling unicorn (thanks to VC money)
July 16, 2019Another unicorn with a lot of money trampling over smaller players like MilkBasket, Doodhwala, DailyNinja, Supr Daily by burning cash to fund freebies and win users? This was anticipated, anyway – we buy groceries and vegetables regularly from BigBasket and morning milk…
Spoilt by Amazon. Valiant fight by Headphone Zone!
July 15, 2019First, they said, ‘Pay online. Delivery in 1-2 weeks’. We took to the habit tentatively. Then they came with, ‘Cash on delivery. Delivery within a week, maximum’. We liked it. Then came 1-day delivery, while payment methods went through a sea change….
Tim Cook’s Tulane and Stanford speeches, and the focus on privacy
July 12, 2019Related: While both the speeches are worth listening to, in their entirety, I love the fact that he is accentuating Apple’s pitch for privacy, something only Apple can, confidently and with a serious face, claim. Amongst Facebook, Amazon, Apple, Netflix and Google…
Can ‘privacy’ be a convincing marketing proposition for premium pricing?
July 11, 2019One side of the privacy argument: “People today are rightly concerned about how their information is used and shared, yet they all define privacy in their own ways. We’ve stayed focused on the products and features that make privacy a reality —…