Dense commentary on social media, PR, marketing, advertising and branding.
First, they said, ‘Pay online. Delivery in 1-2 weeks’. We took to the habit tentatively. Then they came with, ‘Cash on delivery. Delivery within a week, maximum’. We liked it. Then came 1-day delivery, while payment methods went through a sea change….
Related: While both the speeches are worth listening to, in their entirety, I love the fact that he is accentuating Apple’s pitch for privacy, something only Apple can, confidently and with a serious face, claim. Amongst Facebook, Amazon, Apple, Netflix and Google…
One side of the privacy argument: “People today are rightly concerned about how their information is used and shared, yet they all define privacy in their own ways. We’ve stayed focused on the products and features that make privacy a reality —…
As someone not actively interested in the stock market, I usually delete all email from ICICI Direct. This one caught my eye because of the word ‘podcast’! Full marks for using the latest buzzword in the email – it worked on me…
Have you seen the Swiggy ad aired during the Cricket World Cup 2019? Of course, you have – I read that it is the most liked ad during the world cup so far. What’s unique about it, besides the wit? It has…
The first time I was made aware of the fact that Jet Privilege is a separate, independent entity called Jet Privilege Pvt. Ltd. and is not connected to the misfortunes of Jet Airways was when I shared my view on one of…
I have no awareness of the American insurance brand Travelers, except for the fact that my boss at Social@Ogilvy, John Bell had joined them as the digital head after he quit Ogilvy. So, when I stumbled on this new campaign by Travelers,…