Dense commentary on social media, PR, marketing, advertising and branding.
As someone not actively interested in the stock market, I usually delete all email from ICICI Direct. This one caught my eye because of the word ‘podcast’! Full marks for using the latest buzzword in the email – it worked on me…
Have you seen the Swiggy ad aired during the Cricket World Cup 2019? Of course, you have – I read that it is the most liked ad during the world cup so far. What’s unique about it, besides the wit? It has…
The first time I was made aware of the fact that Jet Privilege is a separate, independent entity called Jet Privilege Pvt. Ltd. and is not connected to the misfortunes of Jet Airways was when I shared my view on one of…
I have no awareness of the American insurance brand Travelers, except for the fact that my boss at Social@Ogilvy, John Bell had joined them as the digital head after he quit Ogilvy. So, when I stumbled on this new campaign by Travelers,…
You Click. We Plant. That’s the simple and promising premise of Tata Projects’ Green Thumb initiative. In its 4th year, the initiative is extremely well-intended. After all, any number of trees being planted is always welcome. And when they promise to plant…
Alcohol brands have always done ‘Drink Responsibly’ campaigns. Despite the fact that it flies against the consumption of those products. Their aim is to maximize consumption, but they know that it should not be at the detriment of the user. A most…
This is extremely interesting and counter-intuitive. Cat food brand Whiskas has come up with a personal assistant called Mia that is 3D-printed, is equipped with a motion sensor that senses when humans are nearby, and starts a conversation, asking questions about a…