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A personal assistant that asks questions!
ideas 

A personal assistant that asks questions!

July 2, 2019July 2, 2019 by Karthik S

This is extremely interesting and counter-intuitive. Cat food brand Whiskas has come up with a personal assistant called Mia that is 3D-printed, is equipped with a motion sensor that senses when humans are nearby, and starts a conversation, asking questions about a…

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Creative coincidences – Dubai, Australia, Ecuador and Argentina!
creative opinion 

Creative coincidences – Dubai, Australia, Ecuador and Argentina!

July 1, 2019July 1, 2019 by Karthik S

Having tracked plagiarism in music since the late 90s (, though defunct, and I did a 42-weeks series on the topic for Filmcompanion, called Carbon Copy), I have always been interested—and fascinated by similarity of ideas in all forms of art. Hence,…

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A L-O-N-G writing pen and a very creative idea
creative opinion 

A L-O-N-G writing pen and a very creative idea

June 28, 2019June 28, 2019 by Karthik S

I really loved this campaign for BIC pens, by VMLY&R, Sao Paulo, Brazil. I recall Flair using the ‘longest writing pens’ plank to talk about how long the pen lasts, using ‘Writes upto 10,000 meters’ as a context for us to understand…

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First, the banking industry. Then, cable & satellite broadcasting. Next? Automobiles?
opinion 

First, the banking industry. Then, cable & satellite broadcasting. Next? Automobiles?

June 27, 2019June 27, 2019 by Karthik S

Remember what happened on November 8, 2016? Of course, you do! Remember November 9, 2016? You may, or may not, but Vijay Shekhar Sharma surely would. That was the day Paytm took out splashy front page ads thanking the Indian Prime Minister…

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Priyanka Chopra’s Obagi endorsement and the lack of disclosure
opinion 

Priyanka Chopra’s Obagi endorsement and the lack of disclosure

June 26, 2019June 26, 2019 by Karthik S

On June 24th, Priyanka Chopra shared a video on Instagram (besides Twitter), along with a lengthy note endorsing American skincare brand Obagi. What was conspicuously missing is a disclosure that it was a paid promotion. Priyanka could still be Indian (NRI? I…

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Looking back – on work-life balance and choosing between cost and UX
opinion 

Looking back – on work-life balance and choosing between cost and UX

June 25, 2019June 25, 2019 by Karthik S

I came across two nostalgic reminiscences recently that offer a lot to think about and learn from. The first one was by none other than Bill Gates. At an event recently hosted for founders by the venture firm Village Global, one of…

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The Foggy meaning of ‘perfume ka top-up’
opinion 

The Foggy meaning of ‘perfume ka top-up’

June 24, 2019June 25, 2019 by Karthik S

The new Fogg ads that sell ‘Perfume ka top-up’ offers an interesting case study in positioning. There is no doubt that Fogg shook up the deo/perfume market in India with a value-based positioning of ‘no gas perfumes’. It was the equivalent of…

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