Dense commentary on social media, PR, marketing, advertising and branding.
A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…
To be clear, competence is not THE only criterion for personal branding. To link competence as a prerequisite for personal branding is a failure of imagination. A recent article in the Financial Express, by ad industry veteran Ambi Parameswaran—also the author of…
Shorter version on audio: YouTube: Spotify: Full version: Update: Such use of renaming/rebranding for a campaign/surprise is not new, of course. As pointed out by Bobin James in a Facebook comment, back in 2005, when the Indian arm of the ad agency…
Shorter version on audio: YouTube: Spotify: Full post: Sima Taparia is a real, full-time, professional matchmaker since 2005. But her fame skyrocketed after the Netflix series, Indian Matchmaking, in 2020. Sima is on Instagram with over 117,000 followers and this is no…
Shorter version on audio: YouTube: Spotify: Full post: Let me start with a disclosure: I am a huge fan of McDonald’s Paneer Burger. They seem to have made it hotter/spicier recently compared to what it seemed to have been a few years…
Last week, my music blog completed 17 years in existence. For context, it is older than my daughter and just a couple of years younger than my son 🙂 On some of the blog birthdays, I write a music industry update of…