Dense commentary on social media, PR, marketing, advertising and branding.
My son asked me recently how to pronounce ‘charade’ for ‘dumb charades’ and I told him what I knew – ‘sha-raad’. He said he thought it was ‘sha-rade’. When my daughter later pronounced it as ‘sha-rade’, he pointed to her pronunciation and…
A tiny piece in The Economic Times’ weekly section called Suits & Sayings caught my eye yesterday (this is a weekly Monday section). Hmmm. Clues? Chennai-based. Keen to display gender diversity. Chairman tweeting.Responses called on Group’s Board to be showcase diversity too….
Note: I wrote this last night fully hoping for a reveal today/Friday. And the reveal happened today. If you are in Mumbai (and read either Hindustan Times or Mumbai Mirror), you may know the secret already, but if you are not in…
Originally published in Brand Equity (The Economic Times), February 5, 2020. When Manu Kumar Jain (Managing Director of Xiaomi India) Madhav Sheth (Realme India CEO) and C Manmohan (General Manager of POCO India) stumble upon each other in an event, how do…
Stand-up comedian Vir Das opens his new Netflix show, ‘Vir Das for India’, with a visceral love-hate for Chyawanprash! ___ “If you want to experience our country, you have the taste our country. Therefore the first thing you must put in your…
I’m not referring to Manoj Night Shyamalan’s latest film. That’s Glass. I’m talking about glass. Yes, that glass that is all around us! Or considering this news in today’s Deccan Herald. The news, not found in other Pune-based newspapers like The Times…
July 8, 2015: Media reports widely about mysterious graffiti outside Shah Rukh Khan’s home, Mannat. The graffiti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh…