Dense commentary on social media, PR, marketing, advertising and branding.
Back in 2015, Tumblr made sufficient news with its version 4.3. Ironically, there was no version 4.3 of Tumblr’s iOS app – there was only version 4.3.1. But version 4.3 made a lot of news because of the non-existent version’s release notes….
UPDATE – July 28, 2022: Another one of my posts was deleted by LinkedIn. I requested a second look, and that too confirmed the rejection. Here is that post. Original post: [This post uses words with ‘—‘ in place of the actual…
I order something on say, Myntra or Amazon (or any of the e-commerce apps, for that matter):Notification 1: Email from the bank if I paid via net banking/credit card/UPI.Notification 2: SMS from the bank if I paid via net banking/credit card/UPI.Notification 3:…
Since I interact with a lot of senior corporate leaders during my workshops on personal branding (via social media), one of the questions that get asked very, very often is this: “What if I have an opinion that is at crossroads with…
Shorter version on audio: YouTube: Spotify: Full post: Way back in August 2010, Mondelez India, when they were still called Cadbury India, launched the Shubh Aarambh campaign for the first time. But unlike the conventional, traditional imagery of Shubh Aarambh, this one…
Delhi Police’s DCP (Deputy Commissioner of Police) KPS Malhotra (who was awarded the Union Home Minister’s Medal for Excellence in Investigation 2021), who is now part of the Intelligence Fusion and Strategic Operations (IFSO) unit within Delhi Police, was recently quoted saying…
While ad agencies get to talk extensively about their thought process and creativity, PR agencies are rarely able to explain the thought process behind getting the attention of people or the media using creativity. This is primarily because advertising is paid for…