Dense commentary on social media, PR, marketing, advertising and branding.
Related read— (4 mistakes by Bournvita that led to the mishandling of this reputational crisis). The Indian Government is considering two kinds of regulations when it comes to the health of the Indian people. The Department of Consumer Affairs will soon make…
I had tweeted a positive experience with Urban Company over the weekend (on April 1, no less!) and two of the replies made me pause and think a bit harder. For context, this was my first interaction with Urban Company. I had…
Unlike what Kangana Ranaut claimed on Twitter, ‘people’ did not ‘hijack’ Elon Musk’s idea of offering a subscription version of Twitter called ‘Twitter Blue’. Jack Dorsey was still Twitter’s CEO when Twitter Blue first launched, back in June 2021. At that time,…
Ana de Armas was recently quoted in Vanity Fair about why she is not on social media: “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone”. And, “at this point I only have Instagram,…
It doesn’t happen often, but occasionally a potential client does pop in the question: “How many followers do you think I (or the concerned business leaders for whom the personal branding workshop is being discussed) would get after this workshop, and in…
A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…