Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE: I urge you to read the counterpoints from many ex-Uber and current-Uber employees on , as a response to my view. Here are 2 of those alternate perspectives, as a summary. More on LinkedIn. The first is by Barnali Das, head…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
When someone asks me whom I recommend as a model/example to look up to in the use of social media among Indian CEOs (CXOs, broadly), my usual first name is Anand Mahindra. Having written one full chapter specifically citing the reasons for…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
This is influencer marketing done really, really well! Yesterday was Karan Johar’s birthday. And he posted 2 Instagram posts for it – one was an adorable candle-blowing video of his birthday celebration with his kids and mother, and the other was a…
Xiaomi launched a fun campaign yesterday that the brand’s mighty vocal (but not for local, as the many replies remind him) India CEO announced on Twitter. It’s a nice idea, actually. Mi launched a ‘magazine’ (at a time when the media industry…
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems . The logic is simple, actually – we usually use gum/mint not for…