Dense commentary on social media, PR, marketing, advertising and branding.
Now, this is one of the most wonderfully original marketing ideas I have seen in recent times. Owing to social distancing norms and lockdown/stay at home calls, it seems . The logic is simple, actually – we usually use gum/mint not for…
The news of 7 new, relatively-big upcoming Indian films going directly to OTT (Amazon Prime Video) was first spoken about on May 14th (Saturday). This was online news, primarily. The next day, the same news made it to most print publications and…
Last week, an unusually large number of people reminded INOX about how overpriced their popcorn was, on social media. Considering the fact that INOX (and every multiplex theater) has been shut down for the past 40+ days owing to the pandemic-induced lockdown,…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…
UPDATE 1: CultFit founders write an open letter to employees to ‘set the record straight’ – on . UPDATE 2: Airbnb too announced massive layoffs recently – 25% of its workforce! The company’s CEO, and it clearly looks like he, and his…
Disney+ committed a really stupid blunder in its marketing communications recently. Reason: Disney’s lawyers! It also had unintended, fake consequences! First, this is what happened. May 4th is coming up next week. Considering the iconic Star Wars line, ‘May the Force be…