Dense commentary on social media, PR, marketing, advertising and branding.
The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…
Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…
When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…
After Basics Life, today’s center-spread in The Times of India, for India’s largest mall, Mantri Square carries Twitter and Facebook mentions. Unfortunately, these are not links but just blurbs which claim, ‘Catch us on Twitter and Facebook for exciting updates and offers’….
A week back I had tweeted, ‘Do Personal QR codes exist in India? Looks like a great idea for brands, why isn’t it popular? ‘ (Link) I got quite a few responses and I was happy that they indeed exist. In fact,…
One of the few things that could make me choke on my breakfast while reading The Times Of India happened today. It was an advertisement, by the way – not a piece of news. It was an ad for Basics Life, a…
While the country is going ga-ga….or grrrr, over Aircel’s Save Our Tigers initiative, calling it frivolous, baseless and largely pointless, there is another ‘initiative’ that is getting big time paid media push. Strangely that ‘initiative’ is even more hollow than Aircel’s! I’m…