Blur!
Early in February, Microsoft launched a feature to Skype () that they already had in . It’s a fantastic, practical use of AI (Artificial Intelligence) where, with a simple click, you can blur the background and have you as the focal point…
Category: short takes
Longest!
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
When product managers and brand managers get over enthusiastic
In 2018, RedBus launched a new feature that sent users a message on Whatsapp. It asked them if they’d like to chat with the complete strangers they are traveling on the same bus with. It seems like a harmless, ‘social’ idea till…
What’s your TikTok strategy?
So Calvin Klein has made its debut on TikTok, the platform that’s in the eye of a storm in India! , while TikTok has just . Here are a couple of backgrounders on TikTok, for the unaware: | TikTok’s content makes me…
Why should Hindi written in English be the pan-India norm in advertising?
More updates, on this topic: Please see the updates at the end of this post. This is more of an on-going thread to ‘showcase’ stellar examples of Hindi being used as pan-Indian communication language. There is this interesting trend in print advertising…
The social courtesy around what you know and how much you know
Many years ago, there were telephone directories that listed names, phone numbers and residential addresses. When you searched for someone by name in a telephone directory and called them, you had to—for courtesy’s sake—tell them how you got their number. Otherwise, the…
A shit hashtag, for a reason
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…