Dense commentary on social media, PR, marketing, advertising and branding.
The category of peanut butter has been languishing in India for the longest time. This, in a country that literally reveres its butter (Amul, of course). For the longest time (at least before liberalizaton), the only India-made peanut butter brand used to…
Back in August, when I stumbled on a promoted tweet from Reliance Mutual Funds, I quite liked the fact that they connected the occasion (at that time, Raksha Bandhan) *and* their product together in a way that made sense. Their new series…
World Heart Day is on September 29. Recalled this absolutely gross poster by British Heart Foundation for the 2006 World Heart Day, created by The Design Group. It is disgusting, arresting, and evokes a visceral reaction in viewers. Amidst advertising that uses…
I was very, very surprised by this ad/video for Huawei P Smart+ smartphone. The video is by the creative agency Jung von Matt/Next Alster. It is very interesting for the way it goes progressively more worrying, with the surprising and responsible twist…
This full-page advertisement from yesterday’s Hindustan Times (HT City, Delhi edition) caught my attention for a curious reason. Before I share that reason, take a look at this communications device called framing. Read the full article here: . An excerpt: In marketing…
I know of at least 3 electric scooter brands in India that are already in-market – Hero Electric, Okinawa Praise and Ather (which, incidentally, delivered their first batch of 10 Ather 450 scooters to their owners earlier this week, in Bengaluru!). And…
‘4G Beginner’? ‘4G Fan’? ‘4G Guru’? ‘4G Khiladi’? Has 4G become something that people cared for by name, so specifically, and took it so seriously, beyond remaining merely the underlying technology? Or, is Airtel keen on making it something that people cared…