Dense commentary on social media, PR, marketing, advertising and branding.
I quite liked this ad by Guesture, a coliving venture in Bengaluru, near Electronic City. Now, I’m a bit confused by this term ‘coliving’ since, in my head, I’m coliving with my wife and 2 children in the same house 🙂 What…
Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…
Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…
During my vacation in Sri Lanka in the end of October, we were shopping at Keells Departmental Store, the Lankan equivalent of our Nilgiris or Spencer’s. I was particularly intrigued to see the front-of-pack communication in all food items that mentioned sugar,…
Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…
A couple of months ago, when I was invited by the PRCAI HR forum to talk about digital engagement for employees, I noticed PRCAI’s Sr.Director Anup Sharma B’Harry being extra careful in removing the plastic mineral water bottles (the Aquafina/Bisleri variety) away…
I and here it is, caught in a national trend on Twitter called #BoycottTitanWatches! It was trending in the top 10 earlier today. The trend has surprised so many even outside Tamil Nadu that they are wondering why is this trending in…