Dense commentary on social media, PR, marketing, advertising and branding.
When Rahul ‘Micromax’ Sharma launched his new range of electric bikes called Revolt, the first TV ads did not talk about the bike’s features, but about the sound! For context, an electric bike does not make any noise at all, so Revolt…
Balaji Wafers may not be a fashionable name when compared to Lays, but it is taking on the multinational giant when it comes to the chips segment! A common joke in the chips segment is about the amount of air inside the…
A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…
Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…
This pic has 4 journalists who were given exclusive access to the first-ever iPhone in mid-2007, directly by Steve Jobs himself, so they write about the product and create a perception about how great a product it is. (the product has to…
I quite liked this ad by Guesture, a coliving venture in Bengaluru, near Electronic City. Now, I’m a bit confused by this term ‘coliving’ since, in my head, I’m coliving with my wife and 2 children in the same house 🙂 What…
Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…