Dense commentary on social media, PR, marketing, advertising and branding.
Google has been granted a patent to make its chatbots use more empathy during its interactions with humans, on December 24, 2019. The is about “Forming chatbot output based on user state”. The idea is for chatbots to “achieve greater social grace…
Guess what this 1-and-a-half-minute film is about! It’s by Publicis, Middle East. I’m reasonably sure you would be wondering aloud with an audible ‘What??’ by the time it ends and when you see the brand. The brand is also fleetingly and very…
I still remember this very well. I was on a school trip across South India and as part of the trip, had visited Hyderabad. In that visit, I had seen the ad for Le Sancy soap outside a departmental store there. I…
When Rahul ‘Micromax’ Sharma launched his new range of electric bikes called Revolt, the first TV ads did not talk about the bike’s features, but about the sound! For context, an electric bike does not make any noise at all, so Revolt…
Balaji Wafers may not be a fashionable name when compared to Lays, but it is taking on the multinational giant when it comes to the chips segment! A common joke in the chips segment is about the amount of air inside the…
A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…
Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…