Dense commentary on social media, PR, marketing, advertising and branding.
I had written about earlier. More than mainstream media, social media enables sequentiality mighty well because brands do not need to pay for each ‘episode’ – they can share it in their own platforms (on social channels or website). The strength of…
Recently, I had to fill a couple of forms, write an undertaking (handwritten letter) and sign 5 cheques, all in one place. Between my wife and I, we were terribly surprised at how difficult it all was. We knew what to do…
I have conducted quite a few media training workshops during my PR agency days. And I continue to conduct personal branding workshops for CXOs of very large organizations. So, even as I teach what to do and what not to do, earlier…
Even as advertising is considered an extension of movies, in a make-believe way, when using real people (well-known celebrities, for instance), brands and agencies are extra careful given the public’s familiarity with the celebrities. So, when Dhoni is being called ‘Chachu’ by…
Timing-wise, this new 5-Star ad which has the ‘youth’ doing nothing and being thanked for it seems incongruous to the actual youth who are on the roads, voicing their view. Also, to depict their target audience as being disingenuous (saying they will…
This has to be THE most bizarre and imaginative use of social media I have seen in some time. Social media influencer Temitope Adesina is pregnant. Even as she is promoting Palmers massage oil on Instagram using her own handle, she also…
Google has been granted a patent to make its chatbots use more empathy during its interactions with humans, on December 24, 2019. The is about “Forming chatbot output based on user state”. The idea is for chatbots to “achieve greater social grace…