Dense commentary on social media, PR, marketing, advertising and branding.
Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…
When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…
Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…
I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…
Apple’s 2020 Chinese New Year film is 7-and-a-half minutes long! The length of the film first dissuaded me from even starting the video, but I persisted. I’m glad I did! It’s a simple, lovely film about 3 generations of women in a…
Bajaj Pulsar’s ‘Definitely Male’ line was first used in 2001, as far as I remember. Coined by Ogilvy, the positioning has endured all these years. Bajaj and Ogilvy celebrated 18 years of their partnership, in 2020, . How did the line originate?…
In 2014, Volkswagen released the “Made for real life, not the movies” series, made by the agency Adam & Eve/DDB and directed by Paul W.S. Anderson (of Resident Evil fame). The 3 films use a typical Hollywood movie template, one that we…