Dense commentary on social media, PR, marketing, advertising and branding.
Apple’s 2020 Chinese New Year film is 7-and-a-half minutes long! The length of the film first dissuaded me from even starting the video, but I persisted. I’m glad I did! It’s a simple, lovely film about 3 generations of women in a…
Bajaj Pulsar’s ‘Definitely Male’ line was first used in 2001, as far as I remember. Coined by Ogilvy, the positioning has endured all these years. Bajaj and Ogilvy celebrated 18 years of their partnership, in 2020, . How did the line originate?…
In 2014, Volkswagen released the “Made for real life, not the movies” series, made by the agency Adam & Eve/DDB and directed by Paul W.S. Anderson (of Resident Evil fame). The 3 films use a typical Hollywood movie template, one that we…
That Deepika Padukone visited JNU and stood in solidarity with the students protesting outside the university is already old news. It happened on the night of January 7th and within minutes, the news spread far and wide. Within minutes, support and boycott…
The BJP Govt. launched a toll-free number last week, for people to call and show their support to CAA. I have no answer to why people should support something that has already been passed as a law; if someone disagrees with the…
I had written about earlier. More than mainstream media, social media enables sequentiality mighty well because brands do not need to pay for each ‘episode’ – they can share it in their own platforms (on social channels or website). The strength of…
Recently, I had to fill a couple of forms, write an undertaking (handwritten letter) and sign 5 cheques, all in one place. Between my wife and I, we were terribly surprised at how difficult it all was. We knew what to do…