Dense commentary on social media, PR, marketing, advertising and branding.
UPDATE (October 13, 2020): The 18th episode is out, today. As usual, by Ogilvy India. And, as always, it’s terribly amusing to see Pernod Ricard selling “Superhits Music CDs” as a surrogate advertising tactic when we have all moved to streaming music…
I’m not a fan of worldly, philosophical gyan on social media and I do not offer those ever. And I’m aware that the following may sound like one, but I hope to clarify by the end of this post that it is…
Recently, I have seen several Malayalam films on OTT channels like Netflix, Amazon Prime Video and Zee5. While watching the Malayalam film Android Kunjappan Ver.5.25 on Prime Video recently, a thought struck me. The film was running in theaters in Bengaluru recently…
Swiggy’s latest gimmick is definitely worth noticing! It’s called ‘What The Falooda’ after all 🙂 The idea is clever – Swiggy links their service-related failures to a possibility of things going haywire at the user’s end and Swiggy being at the receiving…
When you first stumble on the idea of using one country’s flag to find flags of other countries, it blows your mind with a ‘Why didn’t I think of that?’. It first started as a puzzle/online observation, and then ad agencies started…
Does Durex offer better ‘protection’ than Delhi Police? That’s what the very, very viral meme claims and it went viral for a reason. It is topical, makes a point (whether you agree with it or not is a different topic) and makes…
I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…