Dense commentary on social media, PR, marketing, advertising and branding.
When AviationAnalyst shared a photo of a Vistara crew member sleeping in the Bengaluru Airport lounge, the reaction by Vistara’s Chief Commercial Officer, Sanjiv Kapoor was exemplary in multiple ways. 1/ AviationAnalyst has 19 followers (the handle has gone private now, understandably,…
Four different products/services that you could buy to own for longer periods of time, now on a sharing or aggregated model! That these products/services are available on such a model tells a lot about the Indian start-up scene, though, to be fair,…
Imagine you enter a departmental store. Say, Shopper’s Stop… or Lifestyle. You move towards the men’s clothing section. You start looking at the shirts and pick up one. Suddenly, out of nowhere materializes a friendly-looking salesperson. He starts rattling the details of…
A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…
I stumbled upon 3 recent instances of national brands localizing their communication. All 3 are mighty impressive, in the face of many national brands still assuming that Hindi and English text, in all editions, is good enough. BYJU’s goes one step ahead…
Shorter version with updated information, on audio: YouTube: Spotify: Original post: Mattress firm Wakefit recently announced ‘sleep internships’! Personally, I found the video embarrassing. The host seemed more annoying than Trivago’s Abhinav Kumar (though, on repeated viewing with enough media money, he…
I have been driving a car for about 2 decades now. My first car was a Maruti Suzuki Wagon-R and ever since that one, and all the cars that followed (just 3 more, not as many smartphones I have changed 🙂 I…