Dense commentary on social media, PR, marketing, advertising and branding.
Imagine you enter a departmental store. Say, Shopper’s Stop… or Lifestyle. You move towards the men’s clothing section. You start looking at the shirts and pick up one. Suddenly, out of nowhere materializes a friendly-looking salesperson. He starts rattling the details of…
A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…
I stumbled upon 3 recent instances of national brands localizing their communication. All 3 are mighty impressive, in the face of many national brands still assuming that Hindi and English text, in all editions, is good enough. BYJU’s goes one step ahead…
Shorter version with updated information, on audio: YouTube: Spotify: Original post: Mattress firm Wakefit recently announced ‘sleep internships’! Personally, I found the video embarrassing. The host seemed more annoying than Trivago’s Abhinav Kumar (though, on repeated viewing with enough media money, he…
I have been driving a car for about 2 decades now. My first car was a Maruti Suzuki Wagon-R and ever since that one, and all the cars that followed (just 3 more, not as many smartphones I have changed 🙂 I…
I’m sitting in Uday Express as I write this, heading towards Bengaluru, from Coimbatore, where I was for a week. As I boarded the train at 5:45 am, I was thinking about breakfast. Should I buy it on the train since they…
A great example of social media conversation as talk-worthy content, by Dunzo. Most brands aim for creating original content in multiple formats as their social media assets, but very few brands invest in time, training and people in nurturing conversations. Dunzo’s conversation…