Dense commentary on social media, PR, marketing, advertising and branding.
I’m sitting in Uday Express as I write this, heading towards Bengaluru, from Coimbatore, where I was for a week. As I boarded the train at 5:45 am, I was thinking about breakfast. Should I buy it on the train since they…
A great example of social media conversation as talk-worthy content, by Dunzo. Most brands aim for creating original content in multiple formats as their social media assets, but very few brands invest in time, training and people in nurturing conversations. Dunzo’s conversation…
Both Coke and Pepsi are using mobile-centric engagement tactics in the US this festival season. Pepsi has launched a campaign called ‘Gift it Forward with Pepsi’ where the brand is literally giving away cash! 12-pack sets of multiple Pepsi products (including Pepsi,…
Distracted driving has been a perennial source of inspiration for advertising agencies and brands, as a cause to latch on to and create advertising/marketing messages. The distraction caused by a mobile device, even more so! Many such campaigns focus on the result…
Last week, when my wife went to the railway station to drop someone, she got a platform ticket. I noticed the platform ticket while at home almost casually. It was a standard platform ticket, but when I turned it around, there were…
Puma’s ‘Propah Lady’ campaign came out in October-end. , the idea was to, “counter the conventional idea of what makes women ‘proper’ and redefine it. It celebrates the shift from women being told what to do, to them writing their own rules”….
Two highly interesting ad films, from two different countries. The common thread: both treat the protagonists’ point of view very seriously. The leads in both films are children and they have a pressing concern that runs all through both films. The Mahindra…