Dense commentary on social media, PR, marketing, advertising and branding.
I was astonished to see FedEx’s tweet yesterday! It said, Wow! That’s some fight they are starting! Ok, let me see the distortions and factual inaccuracies that they are referring to and then, with that knowledge, let me read the NYT article…
When almost all condom brands focus on the excitement of the use of their product or the kind of protection their products offer, Manforce Condoms has also taken a 3rd, unusual route to talk about: safety of a different kind, caused by…
Club Mahindra has attempted ‘interactive’ print ads earlier too. The most famous one so far that I recall is the one using origami, for World Family Day. Today, they try yet another interactive print advertisement, using augmented reality. The attempt is alluring…
A recent ad that caught my eye on TV and made me search for it on YouTube to see it again… all with a smile on my face 🙂 Loved Ogilvy Bangalore’s work for the new Titan EyePlus ad, featuring Ayushmann Khurrana….
Jayson Gonzalez is a 21-year-old accounting student of Metropolitan State University in Minnesota. Earlier this year, when he was in Clive, Iowa for a soccer game, he noticed a Krispy Kreme outlet there, remembered that Minnesota doesn’t have a Krispy Kreme outlet…
Since I track new Indian film music across languages, I watch and listen to a lot of new music on YouTube and JioSaavn. From what I have seen and observed so far, the upcoming Telugu film, Ala Vaikunthapurramulo, starring Allu Arjun, has…
Sonakshi Sinha tweeted (note, she did not share it on Instagram where she has 17 million+ followers, but only on Twitter, where she has 14 million+ followers) on November 3rd about how IndiGo had broken her luggage. Her 30-second video detailed 2…