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Category: opinion

Project Streedhan – what is the user journey?
creative opinion 

Project Streedhan – what is the user journey?

October 23, 2019 by Karthik S

I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…

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Free cab rides? VAOO!
ideas opinion 

Free cab rides? VAOO!

October 22, 2019 by Karthik S

I was pleasantly surprised to see Kapil Dev as the brand ambassador of a new cab riding company, on the front page of Mumbai Mirror, last Sunday. I had earlier offered my views on the business model of free cab rides, in…

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LinkedIn’s dark horse for events: Find Nearby
ideas opinion 

LinkedIn’s dark horse for events: Find Nearby

October 21, 2019 by Karthik S

LinkedIn finally has an ‘events’ product. The product is simple enough – head to your profile and see the new ‘events’ tab on the left. When you click on ‘events’, you get to create an event, much like Facebook Events. Only difference…

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Use your imagination
creative opinion 

Use your imagination

October 18, 2019 by Karthik S

is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…

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Tata Harrier’s film for World Sign Language Day. Yes, you read that right.
opinion 

Tata Harrier’s film for World Sign Language Day. Yes, you read that right.

October 17, 2019 by Karthik S

September 23rd is World Sign Language Day. I don’t expect you to know that, but it is a good-to-know fact. Tata Harrier took it way too seriously this year. Now, as a normal consumer, I LOVE Tata Harrier’s looks. The best compliment…

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Touch and see
creative ideas opinion 

Touch and see

October 16, 2019 by Karthik S

Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…

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Trampling VCs, dying startups
opinion 

Trampling VCs, dying startups

October 15, 2019 by Karthik S

Update (November 21, 2019): A twist in the story – the empathy was reserved for customer communication, but not for vendors and employees, it seems 🙁 – Exclusive: Our milk delivery start-up is ceasing operations! We noticed the message in the app…

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