Dense commentary on social media, PR, marketing, advertising and branding.
Sonakshi Sinha tweeted (note, she did not share it on Instagram where she has 17 million+ followers, but only on Twitter, where she has 14 million+ followers) on November 3rd about how IndiGo had broken her luggage. Her 30-second video detailed 2…
To be honest, Sri Lanka was not even on our list when we were planning a vacation towards the end of October. A chance meeting with Srikanth Natarajan and his wife Maha led us to that path since Srikanth and Maha have…
Samsonite India has made it a habit now, with its topical films, all of them through their agency Autumn Grey (they started with AutumnWorldwide and are now with AutumnGrey, post the acquisition!). This is a nice partnership where the agency knows what…
I have seen the ‘Project Streedhan’ video being shared almost in all WhatsApp Groups that I’m part of (and have muted). I have also heard from others that this is doing the rounds massively on multiple WhatsApp Groups, besides Twitter and other…
I was pleasantly surprised to see Kapil Dev as the brand ambassador of a new cab riding company, on the front page of Mumbai Mirror, last Sunday. I had earlier offered my views on the business model of free cab rides, in…
LinkedIn finally has an ‘events’ product. The product is simple enough – head to your profile and see the new ‘events’ tab on the left. When you click on ‘events’, you get to create an event, much like Facebook Events. Only difference…
is an organization that provides guide dogs and service dogs to people with disabilities. Before stumbling on their most recent campaign, I had a very limited understanding of service dogs. Mostly, I had assumed that they are used by people with visual…