Dense commentary on social media, PR, marketing, advertising and branding.
Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…
Update (November 21, 2019): A twist in the story – the empathy was reserved for customer communication, but not for vendors and employees, it seems 🙁 – Exclusive: Our milk delivery start-up is ceasing operations! We noticed the message in the app…
There are many ways to make you stay off using your smartphone, for many different situations. One of my favorite ideas was something called Phone Stack. It was popular during early 2012 as a . It involved everyone in a table stacking…
Facebook Thumbstoppers contest has ended and we have 16 (4 + 12) winners. It is clear that Facebook is thoroughly rattled by TikTok’s massive user growth, and that too in regions where Facebook thought it had made good inroads into! And worse,…
On World Mental Health day, yesterday, Deepika Padukone tweeted, “To each and every one of you, This #WorldMentalHealthDay I am delighted to announce the launch of The Deepika Padukone Closet™ where you can shop and own some of my most favourite pieces…
Considering I do a lot of workshops on personal branding using social media, I address different kinds of people often and talk about social media platforms with them, in context. When I say, ‘Instagram’ for the first time in any group, the…
Since buying my first ever mobile phone in 1999 (Siemens C25!) in Delhi (when I started working), I have bought and sold a lot of mobile and smart phones. After that Siemens, I was a steady Nokia fan for quite a few…