Dense commentary on social media, PR, marketing, advertising and branding.
I’m a fairly big fan of asafoetida (hing) even though I occasionally forget the spelling. Now, I cannot cook to save my life, but I’m a fan because of the flavor it brings to food. It is mighty distinct. We use it…
When you were in school, your classmate spreads a canard about you. It sounds juicy enough that many of your classmates believe it to be true and you are labelled with that for a long time, despite your repeated protestations. Mischief-makers online…
On September 9th, I received an email from ICICI Bank. Now, ICICI sends me tons of promotional emails, across the bank and ICICI Prudential, and fearing that some important email might land in the spam box if I mark one as spam,…
Do you know that mathematicians around the world are obsessed over one brand of chalk? Just Google ‘chalk mathematicians’ and you would stumble, from multiple sources, the astonishing story of how mathematicians are hoarding on a Japanese brand of chalk! The chalk…
The comic strip format has long been associated with fun and entertainment. If a serious topic is communicated via this format, the assumption generally is that it is meant for younger audiences, or it is toning down the seriousness of the content….
Back in July, when Voltas Beko launched their new TV ad for dishwashers (made by Wunderman Thompson), there was widespread vocal dismay in the way the communication framed it as a woman’s product. The company had to announce in a interview that…
There’s a lot of talk about ‘being authentic on social media’. And ‘authenticity’ being the only way to build a personal brand via social media, mainly because of the many ways people seem fake/unreal on online platforms. I do not fully agree…