Dense commentary on social media, PR, marketing, advertising and branding.
The advertising world has a history of using as a narrative device characters that cannot speak and are forced to talk like normal/adult humans. For instance, animals are given the power to communicate with humans in their own language (with subtitles in…
I usually use a Gmail draft email as a tool to add some important details. Membership numbers of some websites, the process of some tasks, some user IDs, random thoughts, and so on. This draft is fairly old – been using and…
UPDATE: September 24, 2020: Airtel has released another ad in this series, once again, in The Telegraph. Like the previous ad, the tone is interesting for the way the story accepts that Airtel’s network is poor inside the home (homes!), but that…
In 2019, Aaj Tak, the Hindi TV news channel was the title sponsor for Kings XI Punjab IPL team. That meant they were given the front-of-jersey position for their logo. In 2020, TV9 Bharatvarsh, another Hindi TV news channel has been signed…
I’m a fairly big fan of asafoetida (hing) even though I occasionally forget the spelling. Now, I cannot cook to save my life, but I’m a fan because of the flavor it brings to food. It is mighty distinct. We use it…
When you were in school, your classmate spreads a canard about you. It sounds juicy enough that many of your classmates believe it to be true and you are labelled with that for a long time, despite your repeated protestations. Mischief-makers online…
On September 9th, I received an email from ICICI Bank. Now, ICICI sends me tons of promotional emails, across the bank and ICICI Prudential, and fearing that some important email might land in the spam box if I mark one as spam,…