Dense commentary on social media, PR, marketing, advertising and branding.
Pouring ketchup out of a glass bottle has always been a painful task. Back in the late 1970s, Heinz, a market leader of ketchup in the US tried to tackle this consumer problem using marketing creativity. They framed the slowly moving ketchup…
After their first print ad in January 2019… …and after the TV campaign starring Jim Sarbh in October 2019… …it looks like CRED has finally hit gold, at least in terms of buzz, during the current IPL season, thanks to its new…
Even till early this year, it may have been unimaginable that a brand like Kaleesuwari, owner of brands like Gold Winner oil, may ask readers to go directly to their own page and order their products! But today’s ad campaign by them,…
In the past 2 days, I got alerts about 5 of my phone contacts joining Telegram. That’s a very tiny anecdotal signal (pun unintended) that there is some interest in looking at alternatives to WhatsApp even in India, a WhatsApp-stronghold. A front-page…
There was a time when we used to see a lot of TV ads for laptops and home computers. Those were the days! And almost all of them began with the now-famous ‘Ting… ting-ting-ting-ting’ with the Intel Inside logo. And then the…
Everyone and their relatives seem to have already watched The Social Dilemma on Netflix. That’s quite a feat for a documentary, much like Tiger King, earlier. The Social Dilemma’s one-line crux is very, very simple – social media is a massive time-suck…
I had recently shared an ad film made for Haldiram’s, by Lowe Lintas Bangalore. This one. And this is what I had written about it: I was very surprised by a few comments that pointed out the fact that the ad film…