Dense commentary on social media, PR, marketing, advertising and branding.
If you are old enough to wonder about such things, I’m reasonably sure you would have wondered why ads for menstrual hygiene products (like sanitary pads or tampons) use blue-colored liquid instead of red to demonstrate the product efficacy. The color and…
Since the pandemic went berserk in March (at least in India) and the lockdowns ensued (in many parts of the world), we have all come to depend on the inevitability of the internet a lot more. There is no other way to…
In communications, we could use ‘easter eggs’ as a way to convey a second, almost hidden-in-plain-sight level something else besides the crux. Puns are one example – the sentence could read in a normal way but the puns add a second context…
When copying machines and printers were invented, the industry worried about copyrighted material being copied/printed in droves, driving the legitimate business into ruins. That did happen, to some extent and continues to happen too. When music and movies were converted to digital…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
One of the more interesting side-effects of the pandemic and the lockdown that ensued is the change forced upon predominantly B2B brands scampering to look at direct-to-consumer models. A brand that we (I/our household) would have never heard of or encountered or…
As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…