Dense commentary on social media, PR, marketing, advertising and branding.
In communications, we could use ‘easter eggs’ as a way to convey a second, almost hidden-in-plain-sight level something else besides the crux. Puns are one example – the sentence could read in a normal way but the puns add a second context…
When copying machines and printers were invented, the industry worried about copyrighted material being copied/printed in droves, driving the legitimate business into ruins. That did happen, to some extent and continues to happen too. When music and movies were converted to digital…
I’m just very surprised no Indian brand has replicated this excellent activation idea in India. The idea – print one page in a newspaper using soap paper! During a pandemic where hand-wash using soap is the rage, this is so very topical!…
One of the more interesting side-effects of the pandemic and the lockdown that ensued is the change forced upon predominantly B2B brands scampering to look at direct-to-consumer models. A brand that we (I/our household) would have never heard of or encountered or…
As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…
Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…
The Financial Times got a fantastic scoop yesterday. It was a scoop that the Indian media had no clue about and even the mighty Times of India was forced to report it as a small box item with credit to FT. I’m…