Dense commentary on social media, PR, marketing, advertising and branding.
As a vegetarian—born into a vegetarian family—I find it is too late to develop new tastes after 4 decades in this planet. I have considered ‘trying’ non-vegetarian food a few times, but these kinds of wiring goes beyond the mouth and tongue…
Back in my agency days, one of my larger clients was a car brand. One of their models was to complete a certain milestone (in terms of the number of cars sold in India) and we were brainstorming on ideas for a…
The Financial Times got a fantastic scoop yesterday. It was a scoop that the Indian media had no clue about and even the mighty Times of India was forced to report it as a small box item with credit to FT. I’m…
Voice assistants have featured in science-fiction and popular culture in the past too. But now that we have voice assistants with some decent amount of traction among users and the fact that they have become a reality, how does popular culture depict…
Back in March this year, I had written about BBDO (the ad agency network) using LinkedIn to announce how each employee’s home was now essentially a new branch office for BBDO. It was smart, very-agency’ish creativity of announcing that they are all…
How many ways can a brand of mosquito repellant advertise itself? We have had the cream variety like Odomos for a few decades now. Then the coil variety, pioneered by Tortoise. The electric, smoke-free gadget with a ‘mat’ was launched in the…
In Christopher Nolan’s 2010 masterpiece, Inception, Arthur (played by Joseph Gordon-Levitt) asks Saito (played by Ken Watanabe), “If I say to you, don’t think about elephants what do you think about?”. Saito responds: “Elephants”. That is the easiest explanation of framing in…