Dense commentary on social media, PR, marketing, advertising and branding.
One of the more important aspects of personal branding online is a name search. I know that sounds utterly vain, but when you see it from the perspective of others name-searching you to know more about who you are, what you do…
I recall seeing ads for adult diapers/dry pants in US-based magazines that do not have the ‘look’ that the category usually gets in India. In India, for some reason, the ads tend to use a fuddy-duddy outlook. But one Indian adult diaper…
Google India has a nice activity for India’s 74th Independence Day. Go to and try it out on your phone. The idea is simple – you sing the Indian National Anthem. The system records it using the phone’s mike and converts it…
Had a say about what ails Brand India, today, and what could be done to improve the branding, for today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the current state of Brand…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family and once again marked my wife and 2 kids as ‘dependents’. It’s at times…
Rapper Badshah, to paying a company Rs.72 lakhs, including 18% service tax (GST, I presume) to ‘generate’ social media views so that he can claim the world record for most views on YouTube within 24 hours. In the Mumbai Mirror story that…
As someone who was involved in recommending that LinkedIn India join Twitter, more than a decade ago (while at Edelman, when handling the LinkedIn India mandate), I recall creating their Twitter handle myself… literally with my own hands. So, to see them…