How many RTs?
May 29, 2019If I say, ‘How many RTs?’, what would you think of? People have been using it in one way or another to get something done. Like this request for a specific number of RTs for a prom date! Or this request for…
Category: opinion
Lacoste’s Couple, across 2014, 2017 and 2019… and the point of fashion advertising
May 28, 2019One category of advertising that I can never comprehend or understand is ‘fashion’. To be honest, my reaction, when I see the fantastic video advertising the fashion industry produces is incredulity. Incredulous for 2 different reasons: one, that the client spent so…
A new ad film about Iftar in Turkey is upsetting a lot of people.
May 27, 2019A new film by Kent, Turkey’s biggest sweet maker, is turning sour for a lot of people from Turkey. Kent was acquired by Cadbury Schweppes (now Mondelez) in 2002. Watch the film (titled, ‘A Feast Story’, meant for Ramadan, specifically Iftar, which…
What does ‘available exclusively on TikTok’ mean, for a ‘song’?
May 24, 2019After going through hell in India, and nearly being banned in one state, TikTok surely is going gung-ho in winning back India that was already besotted with the platform in the first place. ByteDance pressed on the gas with a huge media…
Brand identity as a media vehicle… for a cause!
May 23, 2019A brand/company’s logo or packaging (that carries the logo) is possibly its most important identity. It would try to protect it at all costs. But there are times when brands have gone out of their way, to change either the logo or…
On a scale of 1 to 10, how much do you hate glass?
May 22, 2019I’m not referring to Manoj Night Shyamalan’s latest film. That’s Glass. I’m talking about glass. Yes, that glass that is all around us! Or considering this news in today’s Deccan Herald. The news, not found in other Pune-based newspapers like The Times…
3 reasons why I did not like that McDonald’s India ‘voting’ stunt
May 21, 2019The first time I saw the McDonald’s Hyderabad ‘candid camera stunt’ teaching Indians the importance of voting, I had mixed feelings. On one hand, I was immediately reminded of McDonald’s perennial tormentor, Burger King, and its smashingly original Whopper Neutrality campaign (by…