Dense commentary on social media, PR, marketing, advertising and branding.
The first time I saw the McDonald’s Hyderabad ‘candid camera stunt’ teaching Indians the importance of voting, I had mixed feelings. On one hand, I was immediately reminded of McDonald’s perennial tormentor, Burger King, and its smashingly original Whopper Neutrality campaign (by…
Dream Crazy. Dream Crazier. Dream With Us. If you know the marketing industry, you’d immediately get the brand behind these. Nike. Dream Crazier (February 2019) and Dream With Us (May 12, 2019) are very recent, and focused on female sportspersons. This is…
Brands have been making inventive use of social media platform features and nuances. Like Burger King’s highly innovative use of the ‘Like’ function on Twitter that was so simple, yet so impactful. Here are 3 more innovative ways to use social media…
Related context: Symphony, the air cooler brand, recently launched its summer 2019 campaign with 2 films conceptualized and directed by Manoj Tapadia, the writer of films like Cheeni Kum and Manorama Six Feet Under, for his own outfit called New Symphony Films…
I wrote about recently. I have always been keenly observing Burger King’s marketing tactics and one thing stands out with consistency – their obsession with McDonald’s. (They do have their share of great non-McDonald’s ideas, of course, like… !) It’s almost as…
I have always been intrigued by sampling as a part of marketing activity. 2 recent examples of sampling that I came across were quite innovative and unique to those respective categories. The first is Zandu Pure Honey. I got this sample pack…
One of my ex-bosses, during my Corporate Communications/PR days used to say, ‘If the story doesn’t appear in Economic Times front page, in a story written by R.Subramanyam, the PR effort is not worth it!’ (for context, R.Subbu aka Rathnam Subramanyam heads…