Dense commentary on social media, PR, marketing, advertising and branding.
This is almost like a continuation of . Yesterday – I wrote about OnePlus’s print ad that asked people to engage using Twitter – for being eligible to win one product. And compared it with an earlier, famous attempt by Volkswagen Jetta….
Yesterday’s mega print advertisement splash by OnePlus to promote the soon-to-be-launched OnePlus 7 took me back to August 2011. In August 2011, Volkswagen released its #anything4jetta print campaign. The campaign was by DDB Mudra and Grey Digital. The ‘success’ numbers proclaimed by…
I had , particularly in B2B communication. I had cited Infosys Prize’s effort (that I had kickstarted as a thought process, while working at Edelman, with Infosys Prize as the client) as a great example towards this effort. Here’s another fantastic effort…
Thea Lauryn Chippendale got an insulting, completely unwarranted, unsolicited feedback about her photo in a particular dress on a dating app. She was, understandably, upset and shared that exchange on Twitter. The brand that made that dress, ASOS, noticed the post and…
When living in an independent house posed security problems, Indian real estate companies figured a way to privatize security and build gated communities. When Government-offered electricity became erratic they installed their own generators to bypass Government electricity and privatize power generation, at…
In the middle of last month, Leica released a nearly-5-minute online film called The Hunt. The film follows photojournalists who are trying to tell their stories against all odds. The main narrative is around one photojournalist, purportedly modelled on Stuart Franklin of…
There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…