Dense commentary on social media, PR, marketing, advertising and branding.
How do you pronounce GIF? As JIF? Or GIF, with the ‘Gi’ from Give? While that question rages on, what is your understanding of a GIF? Currently, because of the way they are used on social media, they have stopped being an…
Update – August 21, 2019: Earlier:May 2018: “” March 2019: “” April 2019: “” Now:August 2019: “” The same guy (male model) and the same stag. Notice how the stag instigates the man to pick up a sledge… and once he reaches…
The 1976 Xerox TVC for their 9200 copiers is iconic and very famous, since its Superbowl launch. The ad, called ‘Bother Dominic’ (or Monks) was a clever spin on ‘spreading religious manuscripts’ and using the copier to do the trick, fast! ‘It’s…
I’m really glad to announce that we have made some progress in regional language representation in national-level print advertising in India! Minor progress, but progress worth noting! Let me demonstrate the progress with 2 recent national-level print advertising campaigns, by Rasna’s Honey…
Pepsi, in India, is known for truly memorable slogans/captions. Right from 1990’s Yehi Hai Right Choice Baby, to 1997’s Nothing Official About It… to Yeh Dil Maange More (1998), they have always created lines that cut across language barriers in India with…
Facebook launched its ‘reactions’ back in February 2016. We have now eased into using angry face, haha, love etc. on the many posts we Like. I wrote about the with a series of futuristic scenarios. I’m glad to announce that nobody cares…
When I heard that Puma is launching an Augmented Reality (AR) shoe, I was adequately intrigued. Will the AR shoe exist inside our phone screen while we run around barefoot? That’d be a phenomenal sale for Puma which can finally do away…