Dense commentary on social media, PR, marketing, advertising and branding.
There’s a lot of action from brands on corporate social responsibility (CSR) because evolved consumers are increasingly rewarding brands that are more vocal when it comes to topical themes like sustainability, and a better understanding of the eco-system in which they operate….
‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……
Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…
The new ‘Apple at Work’ film makes for an interesting watch for more than one reason. The obvious reason is why this film was put together in the first place – to showcase the range of office‘ish work you can perform on…
This ad by Frooti is from March 26, 2019. From the Bengaluru edition of The Times of India. It features Alia Bhatt, a Hindi star, known nationally, and with her is not Frooti’s ‘North Indian’ brand face, Varun Dhawan. Giving her company…
Li Xiao Long? Bruce Lee!Cheng Long. Jackie Chan!Li Lianjie. Jet Li! Ma Yun? Jack Ma! (Alibaba)Ma Huateng? Pony Ma! (Tencent) Chinese artists and CEOs choose an easier-to-pronounce (for people outside China) name to ensure they are pronounced and remembered better. Now, for…
A recent Chinese advertisement by a multivitamin brand split the audience in China, and outside. It starred Loki… aka Tom Hiddleston! Outside China, this ad was adequately ridiculed and the most common reaction was ‘creepy’. Here are some of the ‘creepy’ reactions…