Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: opinion

The intriguing case of the missing IPL anthem
opinion 

The intriguing case of the missing IPL anthem

April 4, 2019 by Karthik S

I really liked Star Sports’ 2018 IPL anthem, by Ogilvy. It used the famous song from Naya Daur, “Yeh Desh Hai Veer Jawanon Ka” (music by O.P. Nayyar). It was recreated by Rajiv V Bhalla and sung by Sidharth Basrur. What is…

No comment
Continue Reading
The Voltas Beko ad. where the mom lies to the shop-keeper!
opinion short takes 

The Voltas Beko ad. where the mom lies to the shop-keeper!

April 3, 2019 by Karthik S

This is a rather surprising piece of communication from Voltas Beko. I missed it when it was launched first late last year (though I remember seeing the full-page, front-page ads in The Times of India and the chatter around the ‘tested by…

No comment
Continue Reading
The AC stabilizer and the 3rd phase of e-commerce in India
opinion 

The AC stabilizer and the 3rd phase of e-commerce in India

April 2, 2019 by Karthik S

Our air conditioner’s stabilizer conked off recently. When I got the local electrician to check why the a/c wasn’t working, he figured that it was the stabilizer and that we need to change it. I asked him if he could get a…

No comment
Continue Reading
12 months after renouncing full-time employment
opinion 

12 months after renouncing full-time employment

April 1, 2019 by Karthik S

One year without full-time employment! Wow! The first year to not live based on the city’s rhythms of when one should wake up, drive to work, go to gym etc. I get to choose when I want to do them. The first…

No comment
Continue Reading
Lessons in personal branding from a window cleaner!
long-form opinion 

Lessons in personal branding from a window cleaner!

March 29, 2019 by Karthik S

Liam Wildish is my hero! Who Liam Wildish, you ask? Liam is a 21-year-old from Retford, Nottinghamshire. He runs a window cleaning business called . One way he promotes his services to win new business is to go around cleaning road/street signs…

No comment
Continue Reading
When the entire Tata Sky Head Office in Mumbai hummed a Telugu film song at 3pm
long-form opinion 

When the entire Tata Sky Head Office in Mumbai hummed a Telugu film song at 3pm

March 28, 2019 by Karthik S

That headline is an exaggeration/creative liberty… to make a point. Read on, for the point 🙂 Tata Sky’s official handle on Twitter makes for an interesting note. At the surface, the handle and its activities seem normal enough. Tons and tons of…

No comment
Continue Reading
Streaming is the new mainstream
opinion 

Streaming is the new mainstream

March 27, 2019 by Karthik S

One persistent thread I refer to in my workshops on personal branding is the decline of appointment-based content consumption vs. on-demand content consumption (and how it affects content consumption in general and how we, as individuals, can take advantage of this evolution…

No comment
Continue Reading

Posts pagination

Prev 1 … 123 124 125 … 199 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2026 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle WP