Dense commentary on social media, PR, marketing, advertising and branding.
The new Ford Endeavour ad that premiered yesterday during the India vs. South Africa match made me sit up immediately. Watch the ad here: First, it took me back to Mahindra Verito’s 2011 campaign featuring Jimmy Shergill. Called ‘Verito Man’, the ads…
During Facebook’s F8 earlier in May, Ronald Mallet, a researcher at Facebook Reality Labs, showed how Facebook is approaching avatars. Now, avatars have already been explored to the hilt in science fiction, and more recently in Ready Player One. What Facebook is…
I recently came across a new Instagram handle started by CNN. Now, I merely hover on Instagram – I hardly use the platform. I’m not a visual-first person, I’m decidedly more words-first. But I’m fully aware of Instagram’s power globally, particularly to…
Early last week, I got a message on Whatsapp from a friend, Karan. He asked me to view an ad on YouTube because the music that plays towards the end was, according to him, near identical to the jingle used in the…
I came across this delightful piece of art yesterday, from multiple people on WhatsApp and Twitter. It took me quite a while to figure out the source. This seems to have emanated out of the recently-concluded Zee Melt event. The team behind…
Earlier this week, I stumbled on an ad. in the Deccan Herald, by the Bureau of Energy Efficiency. This unassuming one! The ad actually calls out a Samsung branded fridge for failing the energy efficiency test. It seems the fridge was being…
I stumbled on this ad. yesterday in The Times of India. The “No gear. No clutch. No license. No registration.” caught my attention. I then checked . The bikes are categorized as ‘with license’ and ‘without license’ – this is a significant…