Dense commentary on social media, PR, marketing, advertising and branding.
This 2016 campaign, called ‘It’s that affordable’, by Memac Ogilvy, uses a really interesting tactic. To send the message that products in IKEA are ‘affordable’ (not ‘cheap’), they use a simple and effective way for us to understand the range of prices…
Back in the 2000s, the word ‘viral’ meant only the bodily viral. And even if there was a piece of information that actually went viral between people, it was primarily through e-mail! (Or, it needed mainstream media to take note of something…
At one point in the 80s/90s in India, there was perhaps only one liquid soap and handwash liquid brand – Fem! Now, there are several brands to choose from! When FMCG brands started selling liquid hand wash in India, many used the…
What’s common between Asian Paints Royale Health Shield, Crompton Anti Bacterial Bulb, Tropicana, Quaker Oats, Eureka Forbes Water Purifier, Kent Water Purifier, Dettol Skincare soap and Odomos? All of them have been ‘endorsed’ by the Indian Medical Association (IMA, a national voluntary…
Last week, my daughter (she’s 8) came to me and said, ‘I want to make a video where I teach how to floss (dance). Could you put it up online? I want to see how many Likes I get!’. Back when we…
The latest Lloyd TV ad featuring ‘power couple’ Deepika Padukone and Ranveer Singh is definitely one of the better-scripted ones I have seen. I didn’t like the earlier one (Lloyd air conditioner) as much as the new one for the TV range…
The new Volkswagen ad is truly path-breaking. It actually starts by referring to the ! This is the first time Volkswagen has owned up to its wrong-doing, but without really apologizing! There are 2 ways to consider this narrative. The good: The…