Buy. Open. Pop. Smell. Scan. Buy!
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…
Category: marketing & advertising
Can you solve the Mindspace riddle?
A very, very good film, by the agency Mindspace. Let me not mention the occasion or the context since they may end up as spoilers. Just watch. It’s a riddle that is posed to test participants, but you can participate too, and…
Volvo’s viral playbook
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Facebook’s Holi vs. OnePlus’s Diwali
Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…
Pratt & Whitney’s tone-deaf advertising solution to a ‘PR problem’
22 reported snags due to a Pratt & Whitney engine. Almost all media reports mention Pratt & Whitney by name and it has become a household brand in evoking fear. And yet, they have the temerity to go into damage control mode…
Pepsi gets Salman Khan to take a stand against moral policing!
Pepsi’s advertising in India has always been garishly over-the-top, right from the days of Yehi Hai Right Choice, to Pepsi Thi Pee Gaya. We tend to watch it with the same sense of disbelief as we do with a David Dhawan film….
Malala Yousafzai’s mattress and school bag
I came across a print ad Arctic Fox, a brand of backpacks and bags, in The Times of India, yesterday. The reason why I stopped and stared at it was because it had Malala Yousafzai in it! Was she endorsing the brand?…