Dense commentary on social media, PR, marketing, advertising and branding.
The Film Employees Federation of Kerala, or FEFKA, has joined hands with IAM () and released a series of short films to raise awareness about assorted topics around the coronavirus pandemic. The films are in Malayalam, with English subtitles (except for the…
This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…
The ‘World’s Biggest A**hole’ is a tough piece to have an opinion on. Yes, that’s the name of the film! Go ahead… watch it. It stars actor Thomas Jane as the Coleman F. Sweeney, or the a-hole in question. It’s by Martin…
The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…
A very, very good film, by the agency Mindspace. Let me not mention the occasion or the context since they may end up as spoilers. Just watch. It’s a riddle that is posed to test participants, but you can participate too, and…
When I say ‘Volvo’, what comes to your mind? If you live in Bengaluru, it could be the many Volvo air-conditioned town buses. Or, it could be Jean-Claude Van Damme! Volvo made a global splash with the ‘epic split’ viral video, conceptualized…
Facebook India’s latest campaign, by Dentsu Taproot, involves an Indian festival that is widely canceled due to coronavirus – Holi. The narrative thread goes like this:– Guy in Romania. – Missing Holi back home.– His friends reach out to friends in Romania…