Dense commentary on social media, PR, marketing, advertising and branding.
Ariel launched its first Share The Load film back in 2015. The framing was from the perspective of 2 elderly women completely oblivious to the fact that in their own home, the woman, though earning more than the man, is seen doing…
I had a say on HDFC Bank’s idea of using their own logo to allow for social distancing, and in the process making people step on its logo, for , on April 17th. The idea has been conceived and executed by Leo…
Britain’s ITV, a TV network that competes with BBC, has been running a mental wellness campaign called ‘Britain Get Talking’ since October 2019. The launch was quite dramatic, to put it mildly! Conceived by ITV’s agency, Uncommon, they literally paused live TV…
I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…
Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…
I have always wondered why we do not have ‘national integration’ films anymore. The last one was a flop sequel to Mile Sur Mera Tumhara, called Phir Mile Sur Mera Tumhara, in 2010, by Zoom TV, 20+ years after the original Mile…
The United Nations recently floated an open pitch for anyone who cares. The pitch invited people to come forward with creative ideas to convey 6 topics:– Personal Hygiene– Physical Distancing– Know the symptoms– Kindness contagion– Myth-busting– Do more, donate I believe this…