Dense commentary on social media, PR, marketing, advertising and branding.
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
Note: This is an updated version of my earlier post from 2018. Imagine a busy town square. There are a LOT of people. Many are talking, many listening. Some are influential people who talk from a podium. There are people from all…
This is influencer marketing done really, really well! Yesterday was Karan Johar’s birthday. And he posted 2 Instagram posts for it – one was an adorable candle-blowing video of his birthday celebration with his kids and mother, and the other was a…
Xiaomi launched a fun campaign yesterday that the brand’s mighty vocal (but not for local, as the many replies remind him) India CEO announced on Twitter. It’s a nice idea, actually. Mi launched a ‘magazine’ (at a time when the media industry…
On April 6th, I had written about similar advertising ideas emanating out of us all being in a similar situation owing to the pandemic-induced lockdown. We may be thinking in similar ways because we’re all stuck at home and in the advertising…
I’m sure you’d have heard about the , “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. These days, the marketing and advertising equivalent of that is, “If a campaign is…
The cooking oil brand Gold Winner ‘executed’ a campaign for Mother’s Day, yesterday, on Twitter. Take a look. 1/ Mass copy-paste, engineered Twitter campaigns are not new anymore after politicians have exploited that silly tactic to the hilt. But using the same…