Dense commentary on social media, PR, marketing, advertising and branding.
I came across this delightful piece of art yesterday, from multiple people on WhatsApp and Twitter. It took me quite a while to figure out the source. This seems to have emanated out of the recently-concluded Zee Melt event. The team behind…
One category of advertising that I can never comprehend or understand is ‘fashion’. To be honest, my reaction, when I see the fantastic video advertising the fashion industry produces is incredulity. Incredulous for 2 different reasons: one, that the client spent so…
Brands have been making inventive use of social media platform features and nuances. Like Burger King’s highly innovative use of the ‘Like’ function on Twitter that was so simple, yet so impactful. Here are 3 more innovative ways to use social media…
There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…
The 1976 Xerox TVC for their 9200 copiers is iconic and very famous, since its Superbowl launch. The ad, called ‘Bother Dominic’ (or Monks) was a clever spin on ‘spreading religious manuscripts’ and using the copier to do the trick, fast! ‘It’s…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very…