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Category: creative

The magic of Twitter threads, in a 3-part, 10-tweets-per-thread story
creative ideas opinion 

The magic of Twitter threads, in a 3-part, 10-tweets-per-thread story

September 23, 2019September 23, 2019 by Karthik S

I have written about Twitter Threads earlier. They are unlike any other form of content mankind has seen before. No, I’m not exaggerating at all. Read my post and you’d know: . Here’s one of my favorite recent threads on Twitter. This…

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Classified creativity
creative ideas opinion 

Classified creativity

September 19, 2019September 19, 2019 by Karthik S

Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…

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A household cleaning brand’s musical marketing
creative ideas opinion 

A household cleaning brand’s musical marketing

September 18, 2019September 18, 2019 by Karthik S

CLR (Calcium Lime Rust) is a range of household cleaning products from the parent group Jelmar. They are more known for the ‘as seen on TV’ style ads. One of their recent marketing activity intrigued me enormously. They did a survey with…

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Yeh Bullet meri jaan
creative opinion 

Yeh Bullet meri jaan

September 11, 2019September 11, 2019 by Karthik S

Royal Enfield has launched a new campaign for Bullet, called #MyBullet. There are 3 films were developed by Royal Enfield’s in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications. All 3 films are directed by Aloke Shetty. I…

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A ‘sure to succeed’ idea from ‘Kitto Katsu’ Japan
creative ideas opinion 

A ‘sure to succeed’ idea from ‘Kitto Katsu’ Japan

September 10, 2019September 10, 2019 by Karthik S

This new packaging idea by KitKat in Japan is as adorable as it is intelligent! NestlĂ© Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…

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Rise of the silver generation
creative opinion 

Rise of the silver generation

September 9, 2019September 9, 2019 by Karthik S

Back in July, I had written about . Here are 2 instances of the silver generation in print ads, from recent times. Both these ads stood out for me and called for attention during my morning newspaper reading session. The Royale Township…

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Here comes the moon…
creative opinion 

Here comes the moon…

September 6, 2019September 6, 2019 by Karthik S

Note: Today is Chandrayaan-2’s moon landing! Of the many brands that used the 50th anniversary of moon landing recently (from whatever I noticed), 2 efforts really stood out for me. One was from Google that had a Google Doodle (fully expected), and…

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