Dense commentary on social media, PR, marketing, advertising and branding.
CLR (Calcium Lime Rust) is a range of household cleaning products from the parent group Jelmar. They are more known for the ‘as seen on TV’ style ads. One of their recent marketing activity intrigued me enormously. They did a survey with…
Royal Enfield has launched a new campaign for Bullet, called #MyBullet. There are 3 films were developed by Royal Enfield’s in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications. All 3 films are directed by Aloke Shetty. I…
This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…
Back in July, I had written about . Here are 2 instances of the silver generation in print ads, from recent times. Both these ads stood out for me and called for attention during my morning newspaper reading session. The Royale Township…
Note: Today is Chandrayaan-2’s moon landing! Of the many brands that used the 50th anniversary of moon landing recently (from whatever I noticed), 2 efforts really stood out for me. One was from Google that had a Google Doodle (fully expected), and…
As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…
I had written about 2 interesting brands last year. A Canadian device skin brand called dbrand that oozes abrasive attitude on social media (particularly Twitter) and stays on-character. See: A brandless brand that’s literally called ‘Brandless’. See: Here’s a combination of both…